Faced with increasing competition and a shortfall in student numbers, Lambeth College needed to raise awareness of the new brand ‘Lambeth College - The Careers College’ in order to drive enrolment.
We did that by turning the more usual question asked by college marketing campaigns – ‘What do you want to be?' – into an imperative.
Much more focused, positive and empowering to staff, students and stakeholders alike, we thought, to say ‘Be What You Want To Be’ - our client heartily agreed.
Working in synergy with the college’s new careers-centred focus, and by producing their new 'Your Careers Guide 2014-15' to help students realise their ambitions, the campaign has been a great success and has become a talking point in the local community as well as amongst the governors.
Lambeth College have seen over 50% increase in applications for young people and a staggering 120% for adults!
‘We believe this has helped us achieve the “Holy Grail” of marketing communications – word of mouth advertising!’ - their words, not ours...
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