With a staggering 4,000 meeting rooms across 550 cities in 95 countries, Regus has the right meeting space, where you need it, when you need it – and the spaces are flexible so that clients can configure the space to suit all kinds of business occasions.
Despite that impressive proposition, competition in this market is fierce, Regus’s main competitor being hotels.
Our challenge was to come up with a direct response campaign that would demonstrate clearly and powerfully why an organisation should choose Regus rather than a hotel conferencing facility.
Our answer: anything less than Regus would be a compromise, hence our campaign concept, ‘Why Hotel when you can Regus’.
Running in specialist publications, targeted email campaigns and direct mail drops, our execution was compelling and, though we say it ourselves, very funny!
Sourcing all our own props, models and sets, we shot the entire campaign range in a very British "Carry On" film style with tongues firmly in cheek – and had a lot of fun in the process.
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