Founded in Portugal in 1824 by a visionary entrepreneur called José Ferreira Pinto Basto, Vista Alegre is the fruition of a singular vision – and to this day the brand’s exquisite crystal glass and vibrantly colourful porcelain creations epitomise the meaning of their name: colourful sight!
The simple fact that Vista Alegre’s UK launch was through 'House of Fraser' already spoke volumes for the products’ integrity and status – but the challenge was to put the brand on its rightful pedestal; to give discerning consumers good reason to place Vista Alegre high on their agendas.
With the ‘Alive with Colour’ campaign theme we vividly portrayed the essence of the brand – and in the execution we focused on the extraordinary degree of attention to detail and fine artistry that makes every piece a treasure in its own right.
Rolled out onto taxis in London, Birmingahm and Manchester, posters and into specialist homeware magazines, the result was a vibrant showcase for a brand that’s already an institution in its native Portugal and is now well on its way to achieving the same status in the UK and the rest of the world.
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